Behind the Booth - Illuminate at NeoCon, Part II of II [Ep. 39]

[00:00:00] Speaker A: This is not a lighting show. This is a design show. [00:00:03] Speaker B: I think integrating lighting into the show in different ways is definitely something we should explore going forward. [00:00:10] Speaker C: You don't see color, but you see the color of light. Right. And we put them in front of a mirror and they could see themselves [00:00:16] Speaker D: and they'd go, we have to get out to the interior designers and the architects and educate them about quality lighting, why it's important. And I think we're doing a great job here. [00:00:25] Speaker E: I had to go shopping for my first day outfit because I was like, this is a design show. [00:00:29] Speaker C: You're right. [00:00:30] Speaker F: I'm like, yeah, Nobody understands why the space feels better, but when the color is better, everything is better. [00:00:37] Speaker A: Welcome to the podcast about Lighting Matters. Our unflinching conversations uncover the nuances and complexities which shape the craft of lighting design. [00:00:47] Speaker F: We explore the pivotal whys behind a lighting designer's choices and find honest answers to your most challenging lighting questions. Because lighting matters. Welcome to the Lighting Matters podcast. I'm one of your co hosts, Lisa Reed with Reed Burkett lighting design in St. Louis. And I'm here with Avi. [00:01:11] Speaker A: Hello, everybody. Avi Moore with More Lights in Chicago. We have a fun couple of episodes ahead for you today. [00:01:19] Speaker F: We did this recording, not really knowing how we were going to use it, but we talked about it and decided to go ahead and share it with you because that's what Lighting Matters podcast has always been, is about sharing out the conversations that we're having behind the scenes. So these are some. Several short conversations with manufacturers who exhibited at Neocon, and we wanted to get, at the end of the show, we wanted to get their quick thoughts on how they felt about Illuminate at Neocon, because it was the first one. [00:01:49] Speaker A: Yeah. And hopefully these conversations lead to more conversations. Maybe they interest some of you in being involved next year. Correct me if I'm wrong, but I think you agree with this concept that it's a great opportunity that the lighting industry was given by Neocon to present light to their audience and really bring light to them. And it's something we've talked about on the Lighting Matters podcast. And so, in a way, this is kind of our gift back and hopefully an opportunity for many of you to say, or maybe even better to feel some FOMO. And maybe 2027, you won't have FOMO and you'll be there. [00:02:36] Speaker F: Listen in, hear what people had to say about the experience, and we'll see you next time. [00:02:42] Speaker A: Hunter, thank you for taking some time to join us today. Tell us A little bit about yourself and qtl. [00:02:49] Speaker D: Sure. [00:02:49] Speaker B: Thank you for having me. My name is Hunter Tremaine, VP of business development for QTL, a family owned business based in Milford, Connecticut. We are 35 years old. Founded in the early 90s, focused initially on power supplies, low voltage AC applications, and then from there developed some outdoor power solutions and then expanded into LED lights, fixtures and strips. Everything we do, we design in house. We have a team now of 26 in product development and really excited to be at Neocon showing for our first time. And I think it's amazing that there were 60 vendors in the first year here. And I think it was. I know it was a great success for us and hopefully it was for everyone else. [00:03:40] Speaker F: How do you define that? What made it a great success for you? [00:03:43] Speaker B: Well, from a number of different angles. So there were four of us here, three in the specification market, and they saw very good traffic from the people that you would expect to see. Specifiers, lighting designers, but then also an expanded audience, more architects and interior designers that we may not normally see at a dedicated lighting show. And then for me in business development, it was great to see some existing OEM partners that we have and some new potential partners. [00:04:15] Speaker A: Yeah, one of my staff members went down the way and was looking at some really cool extrusions in a wall system and they said, yeah, we part with qtl. And so he came back, he's like, dude, we gotta look at this because then we could do this and that, you know, like. So I think there's a lot to be said about having QTL here and that other partner and being able to like work off of each other directly. Absolutely. But I also hope that you'll work with us hopefully next year and take some of those and then build them into environments. I think one of the things that we could do a lot better is have more environments that this audience can enjoy and see so they can apply it. [00:05:00] Speaker F: Educational. [00:05:00] Speaker A: Yeah, more educational environments. [00:05:03] Speaker B: Yeah. Well, I think your colleague was referring to Fry Reglet potentially. [00:05:07] Speaker A: Yes, I believe so. [00:05:08] Speaker B: And that's a very exciting partnership. We just recently announced. Fry Reglet has been showing at Neocon for many years. This is a big show for them and I think that they were very happy that we could be here as well this year. But I think integrating lighting into the show in different ways is definitely something we should explore going forward. [00:05:29] Speaker F: I mean, for you, the architects and interior design community is an expansion of your market, which is ideal for us. That's our clients as lighting designers. Those are often our clients. And in both cases, having them on board with lighting and what it can do and what's available is helpful. [00:05:48] Speaker B: Absolutely. [00:05:49] Speaker A: And I like to say, especially with your product line, what's so important for these folks to understand is the quality that's in the product right there. And I don't, I hope, like, caution my wording here, but there's a lot of tape. And I often talk about what you can find at a home center or at a big blue store or whatever. But there's a quality aspect to what is manufactured by a qtl. [00:06:19] Speaker B: Yes. [00:06:19] Speaker A: And understanding that. And then I hope that with, like, the education that we're doing with color, you know, you can understand that. Cause that's the first thing that we notice. Like, one thing's gonna fail sooner than the other. If anybody doesn't know one thing is gonna fail sooner than the other. [00:06:34] Speaker D: Right. [00:06:35] Speaker A: But the other thing is just the color quality that comes out of what you'd find in a QTL versus Frank's, you know, whatever it is. [00:06:42] Speaker B: Yeah. [00:06:42] Speaker F: And that's what I told them at the end of the big panel yesterday. That's on Monday. That's the magic sauce. It's that color. I mean, for us, I feel like that's this intangible, and nobody understands why the space feels better. But when the color is better, everything is better. [00:06:57] Speaker B: Absolutely. And that's super important in terms of educating the. Not necessarily the audience that we're calling on, but the audience that they're calling on. The end user, the end owner. And to your point earlier about the flexibility of LEDs, in particular linear LED, you can integrate that in so many different ways and so many different products. And I think that there is opportunity to improve the light engines in some of those systems that are popping up. [00:07:26] Speaker A: What's your biggest takeaway? That you're gonna change, modify, whatever. And are you coming back next year? What are you gonna make? [00:07:36] Speaker D: What? [00:07:37] Speaker A: What change are you gonna make if you come back next year? [00:07:39] Speaker B: Well, I'll do the second question first. I don't write the checks, but I hope we're back next year. I would love year. [00:07:47] Speaker A: Please assign. [00:07:49] Speaker C: No. [00:07:50] Speaker B: And I'm glad we were able to make this happen. We had to kind of shoehorn it in after the budget was set, and we made it work. So that's great. And then what would we do differently? [00:08:01] Speaker A: Yeah. [00:08:02] Speaker B: So product wise, if you got approval, [00:08:04] Speaker A: then would you change anything? Would you take what thing. What lessons learned from this year? Exhibiting, Assuming you come back next year, that you would apply and tell the rest of the marketing team to say this is what we. How, what, how we got to do it for now. [00:08:19] Speaker B: Yeah, well, I would potentially have a larger booth. I would have to dig into that. But I like the location and so I wouldn't change much there. But I do think that there is opportunity for me to have some conversations with some of these pop ups that are here to support them and integrate lighting for them. [00:08:43] Speaker A: Well and it also should be said you should have a real thank you to QTL for providing the equipment for the entryway. Very cool. It's themed. I believe EQ helped you with controls to it, right? [00:09:00] Speaker D: Yes. [00:09:00] Speaker A: So it's really gorgeous and there'll be photos and we'll add some photos into the video. [00:09:05] Speaker B: Well, thank you. Thank you for saying so. [00:09:07] Speaker A: Well, thank you so much for taking all the time. [00:09:09] Speaker B: Thank you. [00:09:10] Speaker A: So Greg, thank you for joining us. Tell us a little bit about you and the companies you're representing here. [00:09:16] Speaker C: Sure, sure. Gregory Kay, CEO founder of Litology and Pureedge Liteology is the largest contemporary showroom in North America. It's right here in Chicago and we've been here quite a while. Well with tech lighting about 40 years. So I've been around as you can see Pureedge, I'm the designer and CEO of mainly architectural products. So Pureedge is a manufacturer and Litology [00:09:51] Speaker A: is a show and Liteology sponsored cocktail hour yesterday which was really great. Or was that Monday? I think it was Monday. Monday, yeah, it was Monday. Sorry. These days are starting to. [00:10:03] Speaker F: It's all running together. It's okay. [00:10:05] Speaker A: And then Pureedge is exhibiting here and how do you think this went? I mean it's very good. [00:10:11] Speaker C: I mean Neocon's been here for a long time. Great crowd, mainly architects and designers. Very excited. It's been a great show now for both companies. Both companies did really well and yeah, we're excited. Glad you put this together. I know you're a part of it to help. [00:10:30] Speaker A: A little bit of a dream. You know we need to talk to this audience that's here and they're not going to come to us is what I've been saying now for the last ten months or so. So now. [00:10:44] Speaker F: Well, I was going to say how is it different talking to this audience for pure Edge sake? [00:10:50] Speaker C: It was a little more educational. You have to give up. Okay. So we really set up the booth a little bit of decorative with our trapeze but mainly we were trying to show color temperature that really understanding what color temperature is. We added some paintings there so we could show how does it look under 4? 2000 Kelvin 27. So that was really. And really letting people understand. You don't see color, but you see the color of light. Right. And we put them in front of a mirror and they could see themselves and they go, you know, when they get to the warm colors. So I think educational is really for designers. [00:11:29] Speaker F: What we want to do that's so perfect. We've talked to other manufacturers, and you hit all the points. You have something to draw them in with the trapeze, and then you have the educational content, which actually keeps them engaged. [00:11:41] Speaker C: Right. And then it also beats music. [00:11:45] Speaker A: I mean. [00:11:45] Speaker F: Yeah, there's some depth there. You know, they don't just want to see the pretty stuff. They're designers. They want to know how it works. [00:11:50] Speaker C: Right, exactly. [00:11:53] Speaker A: What have you learned this week in exhibiting? Because this is the first time you've exhibited neocon. Yes. Right. What have you learned this week? [00:12:01] Speaker C: Where. [00:12:02] Speaker A: Well, are you going to do it next year? [00:12:04] Speaker C: Of course. [00:12:04] Speaker A: Okay. [00:12:05] Speaker C: We already signed up. [00:12:06] Speaker A: Already signed up. All right. I love it. Thank you very much. So what have you learned this week that you are going to take back to the marketing team and say, hey, this is how we have to tweak it for next year? [00:12:19] Speaker C: Yeah, I think we're looking at the Lidology event went well. So we could. Ideally, I'd like to get. Do an event here. Do an event maybe on the rooftop at Liteology. I'm not sure. I think that'd be fun to do. Maybe. I'm not. You know, it's a lot of big parties here, so. But it's. We have a special place here in Chicago, and it's so close to the mark that it'd be nice to try and do that. So I think working with possibly other manufacturers in different markets to maybe have a joint party too there. [00:13:00] Speaker F: Yeah, yeah, yeah, I think that would be great. It makes sense to people. [00:13:04] Speaker C: Yeah. [00:13:05] Speaker F: You know, seeing a realistic mixture of products. [00:13:08] Speaker C: Yeah. So that's. That's sort of the thought process. We have a lot of decorative companies here from Lightology, so we could bring. Do something sort of hosting with more decorative companies, too. [00:13:19] Speaker A: Yeah. [00:13:21] Speaker D: So I'm Brian Kelt. I'm the vice president of sales for Lighting Services, Inc. We're based in Stony Point, New York. We're manufacturers of accent and display lighting, do a lot of museum and gallery work, and we make all of our product in our facility in Stony Point. [00:13:34] Speaker A: And we say a great sponsor of the Lighting Matters podcast. [00:13:39] Speaker F: Yes, we appreciate that. [00:13:41] Speaker A: And here at Illuminate a Huge sponsor, not only of our color and material vignette, but also the artlifting installation that is going on just outside of this room. And I really appreciate your involvement. I'm interested to know, what do you think? What do you think of this thing? [00:14:04] Speaker D: I think it's great, what we're doing. I love the vignettes. I like the fact that we're reaching. We're trying to reach the design community outside of lighting to educate them about quality. Why quality lighting is important. [00:14:19] Speaker F: Right. That it's more than fixtures. It's more than fixtures and foot candles. [00:14:23] Speaker D: It is, yeah. I mean, color is so important when you. Let's say you're an interior designer and you're picking colors in a showroom with a client, and these can be couches, flooring, whatever. If you're not seeing those materials and those objects in the lighting that you're going to have in situ, when you install that. That equipment or that carpet or whatever, it's going to look different. Not may look different, it will look different. It's just a question of how much and if you're going to like it or not. [00:14:54] Speaker F: Exactly, exactly. So you think the vignettes have helped get that point across? [00:14:59] Speaker D: Oh, absolutely. [00:15:00] Speaker C: Yeah. [00:15:00] Speaker D: And the engagement's been incredible. People come down the aisle, they want to know, they want to learn. Yeah. [00:15:06] Speaker F: And do. Is. Is it also good for your company? Is it helping? Are they making the connection that your products are elevated? [00:15:14] Speaker D: I think it is. I think it is good for our company, and I think it's great for our industry. I really like. This is something that I believe and I think we need to reach. We have to go beyond our milk run as a lighting community. We have to get out to the interior designers and the architects and educate them about quality lighting, why it's important, and this is doing that. And I think it does. I think we're doing a great job here in getting the word out. [00:15:37] Speaker F: That's so exciting. [00:15:38] Speaker D: Yeah. [00:15:39] Speaker F: What would you change? [00:15:41] Speaker D: I would do more. I would, you know, make it bigger. [00:15:46] Speaker F: The vignettes specifically, you started with those. [00:15:48] Speaker D: Not necessarily the size, but the scope, you know, and maybe the size spent a little more on the boards and some of the. Maybe the lighting standards information, you know, from the ies, I would incorporate that connection. [00:16:03] Speaker F: Yeah. [00:16:04] Speaker A: Yeah. [00:16:04] Speaker D: I think that's important. [00:16:05] Speaker C: Yeah. [00:16:05] Speaker A: We talked a little bit about how do we expand this and maybe using some of the IES design standards and the recommended practices and tying those to the vignettes. The vignette that LSI is involved in is A lot about color. So maybe tweaking that a little bit and tying that directly to TM30 information. [00:16:24] Speaker D: Absolutely. [00:16:25] Speaker A: And then having IES connected to that, but then also maybe an opportunity to download that standard or connect to the IES Chicago section or any other section that wants to be involved, like making that connection. That there's more to this than us just kind of showing a thing. [00:16:45] Speaker D: Right. TM30 is a great example. We need to get that out. We need to get it out there even more. Because I believe in it. I think it's a great. It's a great way to gauge color quality. [00:16:56] Speaker F: Right? [00:16:57] Speaker D: Yeah. And for me, it's intuitive. When I look at it and I see the, you know, the vector graph and everything else, I know what it is. And I can look at two different sources and I know if they're going to look the same or they're going to look different. [00:17:09] Speaker F: Right, right. It is helpful. And I mean, yeah, there's a new lighting LM30 about how to really put it into practice. So that'll be helpful too. [00:17:18] Speaker D: Yeah. [00:17:19] Speaker A: And I think we need to spend a moment about art lifting too. Right. This is an amazing artist, Eliza, who has some challenges and things, but she's come up with this amazing art installation that we'll put a link in the video. And they were challenged by a manufacturer backing out of it. And fortunate to be talking to Brian and the team at LSI and you guys really stepped forward. I mean, we have significant sums of dollars of product here, cleared out a lot of equipment. I don't know, is there more to talk? But it's like, it's amazing what we were able to get. I mean, your generosity in making this happen and then shining it in the best light. I mean, it's amazing she has created here and it wouldn't be possible without what you guys were able to put together. [00:18:13] Speaker D: So, honestly, that's my favorite part of this. It really is. Because art lifting, if you don't know what the organization does, they link disabled artists with buyers of the art because they're typically underrepresented. [00:18:26] Speaker E: Right. [00:18:26] Speaker D: They can't get out there. They can't market their art the way somebody normally would be able to. So this is an organization that lifts them up. That's why they named it Art Lifting. [00:18:35] Speaker F: Yeah. [00:18:35] Speaker D: Yeah. I love that. [00:18:37] Speaker A: It's such like. It's just. There's so much to it. Just. And again, if. If it would have just been some. Some stuff lit, it just wouldn't be what it is. Right. And so I just I. I can't put the words together. [00:18:52] Speaker F: Avi told me how many hoops that you all jumped through to get products here on very, very short notice. [00:18:58] Speaker D: Well, I didn't do the heavy lifting, so I can't take credit for it. [00:19:01] Speaker F: You're a team. [00:19:02] Speaker D: Our team did. Yeah. [00:19:04] Speaker A: So we talked about. [00:19:05] Speaker D: I don't want to talk about Breakdown, though. [00:19:07] Speaker A: What's that? [00:19:07] Speaker D: I don't want to talk about Breakdown. [00:19:10] Speaker A: Strike. And we are in a union town, so electricians and things, but, you know, is there. We talked a little bit about expanding. [00:19:18] Speaker C: What. [00:19:18] Speaker A: What are you thinking for Lighting Services Inc. And Illuminate for next year? Are there ideas formulating about what you want to do specifically or just more vignettes or. [00:19:32] Speaker D: Yeah, I think we're onto it. I mean, we would love to be involved with the color quality discussion, you know, because with our product, that's one of the things we. We do really well. We incorporate Suicano High CRI modules, Bridge Lux full color rgbww, which gives you kind of the best of both worlds. You can have the higher white CRI. Higher CRI with white LEDs. Roll in red if you need to. [00:19:55] Speaker C: Right. [00:19:56] Speaker D: So there's a lot of flexibility with rgbww. So I think that would be good to do it next year. Awesome. Yeah. [00:20:05] Speaker F: We are here with one of the exhibitors, Brian, with alw. And Brian, tell us a little bit about yourself and your company and why you're here at NeoCon. [00:20:14] Speaker D: Sure. [00:20:15] Speaker E: Brian Mait, Vice President General Manager of ALW Architectural Lighting Works. And we are a brand of LMPG as of a few years ago. [00:20:23] Speaker A: What's LMPG? [00:20:24] Speaker E: Lumen Pulse Group. Okay, so we are one of. One of the many. We're part of the house of brand of lmpg. So we chose to be a part of Illuminate for several reasons. Some of it's near and dear to me. I have an architecture design background. I've been coming to neocon for 30 years, and I've always wondered, how can we get lighting into a space that's communicating with the design community at large? I just saw the overlap here as being an obvious connection. Not an obvious connection. [00:20:51] Speaker A: Yes, thank you very much. I'll be here all week. [00:20:55] Speaker E: But it just seems like a natural fit. And when I made the transition to lighting, it was always hard. All of the places that we exhibit intend to get to seem to be only a portion of the industry that is actually impacted. Chooses, selects, engages with and experiences lighting. So this seems to bridge that gap pretty well. [00:21:13] Speaker F: Yeah, it really does. Would you say you've seen what percentage of lighting people versus other design professionals? [00:21:21] Speaker E: So, boy, percentage wise, when I look. Well, no, it is when I look at it. I mean, that is a great question. And there's always this like, 80, 20 or 15, 85. And I did make a comment earlier that we're seeing 85% of the market that we don't normally see. The interesting part about that is we're still seeing the lighting designers, but we're also seeing interior designers. And many of the markets outside the large major markets engage with lighting design much differently, and we're starting to see that inform one another. So that's been fantastic. We've had agents, which is who we primarily go through, coming from Alabama, coming from the Southeast, the west coast, and they're bringing interior designers. We're not seeing that happen at other, you know, opportunities within. Within the year, and trade shows events. So this is really. It's kind of like blue ocean. This is an area of the market segment that we have a hard time getting to. [00:22:11] Speaker F: That's so exciting. [00:22:12] Speaker A: I love it. [00:22:13] Speaker E: Yeah. [00:22:14] Speaker A: So one of the challenges is you can increase your. The price of your products or you can do less shows, or, you know, I'm a lighting designer seller. Stuff you can sell or. Yeah. [00:22:28] Speaker D: Sorry. [00:22:28] Speaker A: Thank you. I knew I wasn't gonna get there. [00:22:30] Speaker E: But how do you get there? Right. [00:22:32] Speaker C: Well. [00:22:32] Speaker A: And how do you go back to the team and say, okay, we're gonna do this again. What are you gonna get rid of? Like how? Or not like how. What are you thinking that's going to be for the next year? [00:22:46] Speaker E: So I will say, honestly, as we look at this show and as we look at how I see this can evolve and what I see in front of me on this floor, as well as the others, we have product that at the typical lighting events, agent shows, et cetera, we're asked to bring our newest. What have we done in the last three months, the last year? We have so much product that is of value and of import that's in our catalog that we don't always get the platform to share. This opens that up. We dipped our toe this year and next year, I'm looking to bring things that have been in our catalog for several years, but that still resonate and are probably more relevant with different lighting communities and audiences. And I think knowing your audience is the best thing on the dollar spend. We have to look at that and say, okay, which shows bring value, and it's just not about dollars and sales. It's about Brand recognition. It's about understanding and breadth of the industry and who we are and how we engage and how we support. So it's all those get rolled into those conversations. We make those decisions. [00:23:40] Speaker F: Yeah. Getting in mind and then staying front [00:23:44] Speaker E: of mind for two exercises. Amen. [00:23:47] Speaker A: So next year, are you in? [00:23:51] Speaker E: Absolutely. [00:23:51] Speaker A: All right. Love to hear that. [00:23:53] Speaker E: Yeah. [00:23:53] Speaker A: What did you learn this year about how you exhibited how you existed in this space that you're going to take back and say, all right, this is how we tweak it? [00:24:07] Speaker E: I think we approach this as a lighting brand. I think next year we're going to approach this as an architectural brand. [00:24:12] Speaker A: And what is that? [00:24:14] Speaker E: We approach this as we did every other lighting show. That left us feeling a little bit short of the potential of what we communicating how and what we do offer. And I think it gives us the opportunity to apply our creative. I mean, our name is Architectural Lighting Works. You know, it's right in the name. It's baked in. It's our DNA. It's who we are. And I think so often we're so focused on the middle word and we need to talk about the other two and figure out how those work. And I think that when we look at that for next year, talking about our veneers, our pet things that we just kind of take for granted that are in a side really focusing on what resonates with the audience with coloration, you know, with materiality, the tactile. We happen to have a backdrop wall that's just the backdrop wall. And I think we've had more interest than that sometimes because the materiality. But it's a great commentary. It kind of communicates to us where we're at, what we miss, and how we can better communicate to the market at large. [00:25:08] Speaker F: And then what do you think Illuminate can do and Neocon can do to make it better for you? [00:25:15] Speaker E: I think hopefully conversations like this, getting the word out, I think us supporting it in the next few months, in the next year, I think is something of our responsibility. But I think Illuminate Neocon. I think one of the things that, again, I've been a board member on the AIA locally, I have been in other segments with ies, with ild, and I think somehow looking at even the iada, whether it's award shows and things like that, somehow bridging that to pull those together, you know, the Sunday night before and those ceremonies, getting enough, I don't want to say credibility, but getting enough, you know, kind of mojo going so that there's Increased collaboration on some of those to really appreciate the design community at large. So if there's a way that illuminae can keep pushing that, I definitely want to be a part of it and help to understand how, because it is the full design community, and we've been off to the side for too long in many, many perspectives. [00:26:10] Speaker A: So, Brian, you said one thing that I wanted to capture, too, which I've heard around the show floor for your team and for other teams that may be watching, is also know everything that's in your booth. I think you kind of alluded this, but what paint colors you used, what materials are in your booth. Right. It's not just lighting. Right. It's architectural lighting. [00:26:33] Speaker E: Absolutely. [00:26:34] Speaker A: And I heard from somebody that they didn't know what the paint color was in their booth. And the number one question that was coming to them the first stop was, what color is that? And they've been trying to find out from their exhibit fabricator what that paint was. But it's just such a unique thing that we wouldn't think about. [00:26:51] Speaker B: Right. [00:26:52] Speaker F: You get different eyes. [00:26:54] Speaker E: We're dialing in a CIR and a CCT and whatnot and what shipset. But then it's also that I know that I don't know my RAL number. I know that we're using it with a kind of a branded experiment, and I have fixtures matching that with our logo, and we're playing with that. But thanks for pointing that out. But, you know, it is that there were very deliberate decisions made on the color of the pet with the custom paint that we did on some of the product and a wood veneer that we brought that was not by mistake. But again, we have to think of the audience, what they're expecting. They are dialed into that. So it's a great lesson. [00:27:26] Speaker A: Yeah. And again, and you said it, and we've had other people say it, know the audience. This is not a lighting show. This is a design show. And the audience is interior designers, architects, and owners. [00:27:39] Speaker E: I had to go shopping for my first day outfit because I was like, this is a design show. [00:27:42] Speaker A: You're right. [00:27:43] Speaker D: Yeah. [00:27:44] Speaker E: I'm like, you know, this is not the same thing. [00:27:46] Speaker A: And, you know, that's a great point, too, that we haven't really talked about. But it is a design show. [00:27:50] Speaker E: It is a design show. [00:27:51] Speaker C: Right. [00:27:51] Speaker F: You gotta adjust the. [00:27:52] Speaker E: I had to wear my arcade architect lecture. I mean, it's, you know, very much so. [00:27:56] Speaker A: Brian, thank you so much. I really appreciate it. [00:27:59] Speaker E: Thanks for all. Yeah. [00:27:59] Speaker A: Thank you for supporting the show and thank you for talking with us on Lighting Matters. [00:28:03] Speaker E: Oh thank you both and I'm just thrilled that this got so much energy and emotion. I'm really excited about this, so thank you. [00:28:10] Speaker F: Thanks for listening in to our conversations with manufacturers at NeoCon. I hope you enjoyed it and we look forward to getting back to some of our regularly scheduled Lighting Matters programming after this. [00:28:23] Speaker A: Yeah, I hope that FOMO's in full flair and we'll see you all at [00:28:27] Speaker F: NeoCon 2027 lighting matters as we wrap up, we want to reiterate how much we value your time, and we hope you found it as much fun to listen to as we had creating it. Remember to like it and share this content with your friends and colleagues. [00:28:45] Speaker A: The opinions expressed are those of the participants and do not necessarily reflect the official positions of the sponsors. Our content has general application, but we recommend obtaining personalized guidance from a professional IALD lighting designer such as RBLD or Morlights for your next endeavor.