Lighting Matters®

Why Lighting Standards Aren't Free - w Brienne Willcock

Episode 41

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October 06, 2026

Why Lighting Standards Aren't Free - w Brienne Willcock

How much of your product's value depends on an organization nobody credits? IES standards aren't free, and Brienne Willcock wants the lighting industry to...

01:01:55

Why Bad Lighting Is Costing You Customers

Episode 40

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September 22, 2026

Why Bad Lighting Is Costing You Customers

Watch on YouTubeCould bad lighting be quietly costing a restaurant its best customers?"People aren't buying lumens. They're buying outcomes." Jenny West, founder of West...

00:52:15

Behind the Booth - Illuminate at NeoCon, Part II of II [Ep. 39]

Episode 39

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September 01, 2026

Behind the Booth - Illuminate at NeoCon, Part II of II [Ep. 39]

Watch on YouTube Is Illuminate at NeoCon actually a design show wearing a lighting show's name?Avi Mor of Morlights and Lisa Reed of Reed...

00:29:11

Behind the Booth - Illuminate at NeoCon, Part I of II [Ep. 38]

Episode 38

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August 04, 2026

Behind the Booth - Illuminate at NeoCon, Part I of II [Ep. 38]

Watch on YouTube Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design pull up chairs on the Illuminate@NeoCon floor for four...

00:27:39

Illuminate at NeoCon: What 60 Manufacturers Taught Us [Ep. 37]

Episode 37

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July 21, 2026

Illuminate at NeoCon: What 60 Manufacturers Taught Us [Ep. 37]

Watch on YouTube 60 manufacturers, 5 months — did Illuminate at NeoCon actually pay off? Half the year is gone — where did it...

00:32:13

The Triangle of Responsibility: Rebecca Keehner on Who Really Owns Lighting Design [Ep. 36]

Episode 36

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July 09, 2026

The Triangle of Responsibility: Rebecca Keehner on Who Really Owns Lighting Design [Ep. 36]

Watch on YouTube8% of award-winning projects had a lighting designer. Only 2% got credit. Why is this profession still invisible? Recorded live at Illuminate@NeoCon ...

00:33:48