Lighting Matters®

Profit Leaking Out the Floor: Inside Lighting's Broken Spec Process [Ep. 33]

Episode 33

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May 01, 2026

Profit Leaking Out the Floor: Inside Lighting's Broken Spec Process [Ep. 33]

Watch on YouTube Lighting's go-to-market model is one of the most complex in any product category. Does anyone outside the industry actually understand that—and...

01:01:43

Ron Unterreiner on Cash Flow, Minority Contractors, and the 90-Day Problem [Ep. 32]

Episode 32

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April 14, 2026

Ron Unterreiner on Cash Flow, Minority Contractors, and the 90-Day Problem [Ep. 32]

Watch on YouTubeWhat if the fastest way to bring a project in under budget was just to pay people on time?Ron Unterreiner—retired design-build executive,...

01:02:26

From Frustration to Strategy: Lighting Perception, Neocon, and What Comes Next [Ep. 31]

Episode 31

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March 31, 2026

From Frustration to Strategy: Lighting Perception, Neocon, and What Comes Next [Ep. 31]

Watch on YouTubeStructural engineers are licensed. Architects are licensed. Why isn't lighting?Hosts Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design...

00:23:58

Ten Designers, Three Questions, One Profession [Ep. 30]

Episode 30

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March 17, 2026

Ten Designers, Three Questions, One Profession [Ep. 30]

Watch on YouTubeTen experienced lighting designers walk into a conference. Can they agree on what they actually do for a living?"What do you do?"...

00:33:12

David Woody on Lighting in Storytelling [Ep. 29]

Episode 29

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February 03, 2026

David Woody on Lighting in Storytelling [Ep. 29]

Watch on YouTubeHow does lighting affect how we tell stories? Avraham Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design interview David...

00:59:11

Live at ArchLight: Taking the Stage and Taking a Stance [Ep. 28]

Episode 28

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January 21, 2026

Live at ArchLight: Taking the Stage and Taking a Stance [Ep. 28]

Watch on YouTubeCan you quantify why lighting matters—or does defining it ruin everything? Avi Mor of Mor Lighting and Lisa Reed of Reed Burkett...

00:43:12